Creator. Filmmaker. Entrepreneur.
Nikolai
Savic
The art of the unexpected.
Films that make the world look twice.
3B+video views in 2024 · as reported by Forbes
Top Creators 2025
Selected brand collaborations
A different kind of fast.
A cinematic transition with Ferrari Hypercar. An everyday moment opens into the world of endurance racing.
Views by platformShare of total
- Instagram12.90M65.9%
- TikTok3.13M16.0%
- YouTube1.84M9.4%
- Facebook1.70M8.7%
A whole new point of view.
A visual journey around MSC World America and the Bahamas, with the ship at the centre of the story.
Views by platformShare of total
- Instagram41.9M43.6%
- YouTube33.1M34.4%
- TikTok21.2M22.0%
- Facebook26.0K0.1%
A little beauty. A big reaction.
Three shades of foundation become a coastline. A product demonstration transformed into a cinematic reveal.
Views by platformShare of total
- TikTok236.7M74.3%
- Instagram56.9M17.9%
- YouTube25.0M7.8%
A new angle on everyday.
A Galaxy collaboration that brings the phone into a world of visual transitions.
Views by platformShare of total
- Instagram12.16M58.5%
- TikTok8.64M41.5%
A different way to see.
A creator-led film for Meta Quest, shared across Instagram, TikTok and YouTube.
Views by platformShare of total
- YouTube42.72M64.8%
- TikTok14.38M21.8%
- Instagram8.79M13.3%
Beauty. Seen differently.
A creative collaboration with L’Oréal Professionnel, shared across four platforms.
Views by platformShare of total
- Instagram8.33M56.5%
- TikTok5.78M39.2%
- YouTube629.4K4.3%
- Facebook10K0.1%
Platform totals, not unique viewers. Snapshot: 4 October 2026.
Beyond the camera
Always creating.
Always building.
I’m Nikolai Savic, also known as Nikolai Reuther. A creator, filmmaker and entrepreneur turning everyday moments into the unexpected. Forbes Top Creators 2025. You might know me for “Let him cook.”
Beyond the films, I founded Adverdon and co-founded African Dance Dictionary and FYD Academy, bringing the same creative thinking to building businesses.